Dragged (literally) an ethnically Chinese man off an airplane because why not.
Of course, people never make videos of said situations and then upload them to their social media profiles right then and there; especially not in this age where most people have smartphones with 24/7 internet access.
No one even cares about Pepsi anymore.
I would also like to mention how I quite rightfully predicted that Pepsi’s virality will go down as soon as another corporation makes a really bad decision (these seem to keep on coming these days).
That being said, the reason why it initially went viral was people reacting to the other face – that of the victim (the man dragged off the plane). That was helped by the fact that it was very convenient for people to view this story as the video was uploaded on Facebook immediately after the incident took place.
Is the situation still viral?
You see, what started off as rage because of the other face has now become a mutual face that people are looking to increasingly represent online. Even if direct posts about United Airlines’ drag mishap are going down, similar stories of passengers being mistreated (especially by United Airlines) are making top stories on Google News.
Surprisingly, though, SocialMention gives a different view on things.
Even though the likelihood of being discussed in 88%, 5:1 of this discussion is in favour of positive mentions; most of which appear to be a football-related meme about Bayern Munich’s Arturo Vidal who got sent off in a game against Real Madrid earlier tonight.
Other mentions are general talk about the controversy and what United Airlines is doing right now to redeem themselves.
Even today, some 10 days after the incident took place, the reach is as high as 57%.
Mentionmapp kind of explains why the positive sentiment might be around:
The positive sentiment is not for United Airlines but for the memes, as most of the mentions are in the form of memes and there has not been much other serious discussion about the controversy among the social media users at least, if not the news.
The incident is still trending, although it peaked on 11 April 2017 (with 500,000+ searches), 2 days after the incident took place.
Now that you’re this much into reading the blog, let’s just remind you of one of the many ‘incidents’ involving United Airlines.
Remember Dave Carroll? You might want to watch this:
So… started from the guitars now we here; and I think I’ll just let the comments do the talking:
It’s funny how a incident can revive an 8 year old incident.
Well, you see, back then United Airlines thought they could get away with it by simply compensating Dave Carroll, but had to settle for donating a sum of money in Carroll’s name.
Putting money valuation to a problem such as what they have now will just anger the internet even more. Their reaction to the incident is ‘focussing on the incident’ and ‘trying to find why did it happen’ along with ‘who was responsible.’
Wait, am I forgetting something?
Somewhere along saying all those things, the CEO also said, and I quote: This is an upsetting event to all of us here at United. I apologize for having to re-accommodate these customers.
Apparently the issue was never the fact that a man was dragged off a plane, but it was just the fact that they had to re-accommodate.
Much like how their initial response of compensating Dave Carroll was taken by the public back in 2009 (quite negatively), so has this response been taken – even though it is much different.
That all being said, virality of the incident is almost over. It is not trending anymore, and there are just a few memes here and there (mostly by laggard memers who are always late to the party).
It seems the public has finally decided to move on, though not much has happened since this incident took place. One thing to remember, though, is that the internet may move on very quickly, but it always remembers.